Primary target user personas
Our target audience is users aged 15-34 as this is currently the most socially active audience online in Australia. Our target uses social media often and is constantly connected to others. Our target’s primary browser experience is mobile.
Secondary target user
Given the simplicity of our application, the high penetration of social content sharing in Australia and the fact that Expressit is a web-based (mobile-first) application, Expressit can be used by anyone who would like to create social content to share digitally.
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