User personas and goals, as well as stories are useful in stepping back and having a benchmark to align to. People are going to be using your technology so how people work should be the biggest picture in your design process.
In terms of the design of the text over picture editing app, I have been looking for more design inspiration and I feel that we are on the right track in terms of the design process.
I like the proposed logo design, and decided to make a colour palette based on it for possible use in the project.
I am not sure why, but my original idea was never uploaded, Went through a rough 2 weeks and must have been a bit out of it, I had the draft for the blog but I thought I would put it up here. Individual concept:
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